Gift Set

Baudrillard talks a lot about supermarkets in "Consumer Society". In supermarkets, people usually shop for fruit products from a visual point of view first, because these products cannot be tasted, and in a way, people form their own selection criteria, and this selection criteria based on consumer psychology is more obvious when fruits are packaged in gift boxes. The odor factor is weakened, so the visual effect of the product is more important in the consumer group. Based on such sales behavior and the hidden consumer psychology behind it, supermarkets are more like a large "brainwashing site", and people's so-called independent choice is sometimes a result of the consumer psychology catered to in the supermarket context. 

I take apples as the object of my study, and create a fake and beautiful gift box to study the relationship between consumer psychology and consumer behavior in the supermarket context.

White clay‭, ‬plastic sealing film‭, ‬spray paint‭, ‬paper box‭, ‬merchandise label holder‭

Size variable

2021.5‭ ‬